The Impact of Storytelling on Consumer Responses: An experimental study

P. Demetriou, Paraskevi Dekoulou, Leonidas Hatzithomas

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2017
Event	5th International Conference on Contemporary Marketing Issues - Thessaloniki, Greece Duration: 21 Jun 2017 → 23 Jun 2017

Conference	5th International Conference on Contemporary Marketing Issues
Abbreviated title	ICCMI
Country/Territory	Greece
City	Thessaloniki
Period	21/06/17 → 23/06/17

Cite this

@conference{a54832592d964af3a48beec92907c632,

title = "The Impact of Storytelling on Consumer Responses: An experimental study",

author = "P. Demetriou and Paraskevi Dekoulou and Leonidas Hatzithomas",

year = "2017",

language = "English",

note = "5th International Conference on Contemporary Marketing Issues, ICCMI ; Conference date: 21-06-2017 Through 23-06-2017",

}