The implementation and best practice of internal marketing within the UK retail bank sector: An exploratory case study

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the Academy of Marketing Annual Conference 2001
Subtitle of host publication	A Marketing Odyssey
Publication status	Published - 2001
Event	Academy of Marketing Annual Conference 2001: A Marketing Odyssey - Duration: 2 Jul 2001 → 4 Jul 2001

Conference	Academy of Marketing Annual Conference 2001
Period	2/07/01 → 4/07/01

Cite this

@inproceedings{c38972ea0f0d475389289ee7398d285d,

title = "The implementation and best practice of internal marketing within the UK retail bank sector: An exploratory case study",

author = "Ioanna Papasolomou",

year = "2001",

language = "English",

booktitle = "Proceedings of the Academy of Marketing Annual Conference 2001",

note = "Academy of Marketing Annual Conference 2001 : A Marketing Odyssey ; Conference date: 02-07-2001 Through 04-07-2001",

}