TY - CHAP
T1 - The Influence of Green Marketing on Behavior
T2 - How Knowledge, Attitudes, and Interaction Mediate the Intention to Engage in Green Practices
AU - Zeqiri, Jusuf
AU - Komodromos, Marcos
AU - Hasani, Vjollca Visoka
AU - El-Deeb, Sara
AU - Bach, Mirjana Pejić
N1 - Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2025.
PY - 2025
Y1 - 2025
N2 - This research aims to analyse the current literature on business ecosystems in the life sciences sector, with a focus on the evolution, opportunities, and impacts of collaborative, formal and informal systems. Business ecosystems, while not constrained by geography, create value through decentralised social ties and informal interconnections. In recent years, also due to COVID-19, there has been a growing interest in the life sciences sector among business scholars. This chapter proposes a bibliometric analysis of papers published between 2019 and 2023, with the aim of analysing the main issues addressed by scholars adopting an approach that is as comprehensive as possible for both the definitions of ecosystems and life sciences. The study identifies managerial implications, emphasising the importance of ecosystem management that integrates system logic and sustainability. Finally, limitations are highlighted, suggesting future research over a longer period and aimed at specific subsectors of life sciences.
AB - This research aims to analyse the current literature on business ecosystems in the life sciences sector, with a focus on the evolution, opportunities, and impacts of collaborative, formal and informal systems. Business ecosystems, while not constrained by geography, create value through decentralised social ties and informal interconnections. In recent years, also due to COVID-19, there has been a growing interest in the life sciences sector among business scholars. This chapter proposes a bibliometric analysis of papers published between 2019 and 2023, with the aim of analysing the main issues addressed by scholars adopting an approach that is as comprehensive as possible for both the definitions of ecosystems and life sciences. The study identifies managerial implications, emphasising the importance of ecosystem management that integrates system logic and sustainability. Finally, limitations are highlighted, suggesting future research over a longer period and aimed at specific subsectors of life sciences.
UR - https://www.scopus.com/pages/publications/105010769302
U2 - 10.1007/978-3-031-89806-8_7
DO - 10.1007/978-3-031-89806-8_7
M3 - Chapter
AN - SCOPUS:105010769302
T3 - Palgrave Studies in Cross-Disciplinary Business Research, In Association with EuroMed Academy of Business
SP - 163
EP - 189
BT - Palgrave Studies in Cross-Disciplinary Business Research, In Association with EuroMed Academy of Business
PB - Palgrave Macmillan
ER -