The influence of identity on international consumer behavior in transitional settings: a case study of the Bosnian- Herzegovinian banking market.

Rudiger Hans Kaufmann, Z. Zagorac (Editor), D. Sanchez (Editor)

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish
    Pages (from-to)241-253
    JournalJournal of International Business and Entrepreneurship Development
    Volume3
    Issue number3/4
    Publication statusPublished - 2008

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