| Original language | English |
|---|---|
| Pages (from-to) | 8 |
| Number of pages | 25 |
| Journal | Management Case Quarterly |
| Volume | 3 |
| Issue number | 3 |
| Publication status | Published - 2000 |
The Mix Map Model for Haagen Dazs Ice Cream
Demetris Vrontis, Claudio Vignali
Research output: Contribution to journal › Article › peer-review