The Planning Process

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationStrategic Marketing and Retail Thought
Place of PublicationZagreb
PublisherAccent
Pages343-391
ISBN (Print)978-953-99762-6-0
Publication statusPublished - 2008

Cite this

Vrontis, D. (2008). The Planning Process. In Strategic Marketing and Retail Thought (pp. 343-391). Accent.