The power of Branding in Consumer Perceptions: The case of the brand Seventeen in Cyprus

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 8th Circle Conference
Publisher	Access Press
Publication status	Published - Apr 2011
Event	8th Circle Conference - Dubrovnik, Croatia Duration: 27 Apr 2011 → 29 Apr 2011

Cite this

@inproceedings{6e1938c6f9af4fc69a06f897fe1fc32e,

title = "The power of Branding in Consumer Perceptions: The case of the brand Seventeen in Cyprus",

author = "\{Nicoletti Morphitou\}, Ria",

year = "2011",

month = apr,

language = "English",

booktitle = "Proceedings of the 8th Circle Conference",

publisher = "Access Press",

note = "8th Circle Conference ; Conference date: 27-04-2011 Through 29-04-2011",

}