The Practicable Aspect of the Omni: Channel Retailing Strategy and Its Impact on Customer Loyalty

Tandy Christoforou; Yioula Melanthiou

doi:https://doi.org/10.1007/978-3-030-17523-8_11

The Practicable Aspect of the Omni: Channel Retailing Strategy and Its Impact on Customer Loyalty

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	The Synergy of Business Theory and Practice
Editors	Alkis Thrassou, Demetris Vrontis, Yaakov Weber, S. M. Riad Shams, Evangelos Tsoukatos
Publisher	Palgrave Macmillan
Pages	239-260
DOIs	https://doi.org/10.1007/978-3-030-17523-8_11
Publication status	Published - 2019

Publication series

Name	Palgrave Studies in Cross-disciplinary Business Research in Association with EuroMed Academy of Business
Publisher	Palgrave Macmillan

Access to Document

https://doi.org/10.1007/978-3-030-17523-8_11

Cite this

Christoforou, T., & Melanthiou, Y. (2019). The Practicable Aspect of the Omni: Channel Retailing Strategy and Its Impact on Customer Loyalty. In A. Thrassou, D. Vrontis, Y. Weber, S. M. R. Shams, & E. Tsoukatos (Eds.), The Synergy of Business Theory and Practice (pp. 239-260). (Palgrave Studies in Cross-disciplinary Business Research in Association with EuroMed Academy of Business). Palgrave Macmillan. https://doi.org/10.1007/978-3-030-17523-8_11

Christoforou, Tandy ; Melanthiou, Yioula. / The Practicable Aspect of the Omni : Channel Retailing Strategy and Its Impact on Customer Loyalty. The Synergy of Business Theory and Practice. editor / Alkis Thrassou ; Demetris Vrontis ; Yaakov Weber ; S. M. Riad Shams ; Evangelos Tsoukatos. Palgrave Macmillan, 2019. pp. 239-260 (Palgrave Studies in Cross-disciplinary Business Research in Association with EuroMed Academy of Business).

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Christoforou, T & Melanthiou, Y 2019, The Practicable Aspect of the Omni: Channel Retailing Strategy and Its Impact on Customer Loyalty. in A Thrassou, D Vrontis, Y Weber, SMR Shams & E Tsoukatos (eds), The Synergy of Business Theory and Practice. Palgrave Studies in Cross-disciplinary Business Research in Association with EuroMed Academy of Business, Palgrave Macmillan, pp. 239-260. https://doi.org/10.1007/978-3-030-17523-8_11

The Practicable Aspect of the Omni : Channel Retailing Strategy and Its Impact on Customer Loyalty. / Christoforou, Tandy; Melanthiou, Yioula.

The Synergy of Business Theory and Practice. ed. / Alkis Thrassou; Demetris Vrontis; Yaakov Weber; S. M. Riad Shams; Evangelos Tsoukatos. Palgrave Macmillan, 2019. p. 239-260 (Palgrave Studies in Cross-disciplinary Business Research in Association with EuroMed Academy of Business).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - The Practicable Aspect of the Omni

T2 - Channel Retailing Strategy and Its Impact on Customer Loyalty

AU - Christoforou, Tandy

AU - Melanthiou, Yioula

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T3 - Palgrave Studies in Cross-disciplinary Business Research in Association with EuroMed Academy of Business

SP - 239

EP - 260

BT - The Synergy of Business Theory and Practice

A2 - Thrassou, Alkis

A2 - Vrontis, Demetris

A2 - Weber, Yaakov

A2 - Shams, S. M. Riad

A2 - Tsoukatos, Evangelos

PB - Palgrave Macmillan

ER -

Christoforou T, Melanthiou Y. The Practicable Aspect of the Omni: Channel Retailing Strategy and Its Impact on Customer Loyalty. In Thrassou A, Vrontis D, Weber Y, Shams SMR, Tsoukatos E, editors, The Synergy of Business Theory and Practice. Palgrave Macmillan. 2019. p. 239-260. (Palgrave Studies in Cross-disciplinary Business Research in Association with EuroMed Academy of Business). doi: https://doi.org/10.1007/978-3-030-17523-8_11