The Practicable Aspect of the Omni: Channel Retailing Strategy and Its Impact on Customer Loyalty

Tandy Christoforou, Yioula Melanthiou

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Original languageEnglish
    Title of host publicationThe Synergy of Business Theory and Practice
    EditorsAlkis Thrassou, Demetris Vrontis, Yaakov Weber, S. M. Riad Shams, Evangelos Tsoukatos
    PublisherPalgrave Macmillan
    Publication statusPublished - 2019

    Publication series

    NamePalgrave Studies in Cross-disciplinary Business Research in Association with EuroMed Academy of Business
    PublisherPalgrave Macmillan

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