The practice of Cause Related Marketing in Small and Medium Size enterprises (SMES): The case of BMW in Cyprus

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 5th International Conference for Consumer Behaviour and Retailing Research (CIRCLE)
    Publication statusPublished - 2008
    Event5th International Conference for Consumer Behaviour and Retailing Research (CIRCLE) - Nicosia, Cyprus
    Duration: 26 Mar 200829 Mar 2008

    Conference

    Conference5th International Conference for Consumer Behaviour and Retailing Research (CIRCLE)
    Country/TerritoryCyprus
    CityNicosia
    Period26/03/0829/03/08

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