The practice of Cause Related Marketing in Small and Medium Size enterprises (SMES): The case of BMW in Cyprus

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	621-631
Journal	International Journal of Management Cases
Volume	10
Issue number	3
Publication status	Published - 2008

Cite this

@article{57c9ce000b0a4735b4407029552cc585,

title = "The practice of Cause Related Marketing in Small and Medium Size enterprises (SMES): The case of BMW in Cyprus",

author = "Ioanna Papasolomou",

year = "2008",

language = "English",

volume = "10",

pages = "621--631",

journal = "International Journal of Management Cases",

issn = "1741-6264",

number = "3",

}