Original language | English |
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Title of host publication | Proceedings of the 21st International Conference on Corporate and Marketing Communications |
Place of Publication | UK |
Pages | 137-146 |
Publication status | Published - 2016 |
Event | 21st International Conference on Corporate and Marketing Communications - Middlesex University Business School, United Kingdom Duration: 7 Apr 2016 → 8 Apr 2016 |
Conference
Conference | 21st International Conference on Corporate and Marketing Communications |
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Country/Territory | United Kingdom |
Period | 7/04/16 → 8/04/16 |