| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 21st International Conference on Corporate and Marketing Communications |
| Place of Publication | UK |
| Pages | 137-146 |
| Publication status | Published - 2016 |
| Event | 21st International Conference on Corporate and Marketing Communications - Middlesex University Business School, United Kingdom Duration: 7 Apr 2016 → 8 Apr 2016 |
Conference
| Conference | 21st International Conference on Corporate and Marketing Communications |
|---|---|
| Country/Territory | United Kingdom |
| Period | 7/04/16 → 8/04/16 |