The relationship between corporate identity and corporate image as perceived by key stakeholders: The case of Holiday Inn

Ioanna Papasolomou, I. Obradovic

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationConference Proceedings of the 14th International Conference on Corporate and Marketing Communications
    Subtitle of host publicationDevelopments and Challenges
    Place of PublicationCyprus
    Pages183-193
    Publication statusPublished - 2009
    Event14th International Conference on Corporate and Marketing Communications: Developments and Challenges - University of Nicosia, Nicosia, Cyprus
    Duration: 23 Apr 200924 Apr 2009

    Conference

    Conference14th International Conference on Corporate and Marketing Communications
    Country/TerritoryCyprus
    CityNicosia
    Period23/04/0924/04/09

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