| Original language | English |
|---|---|
| Title of host publication | 9 th Annual International Conference on Marketing |
| Place of Publication | Athens, Greece |
| Publication status | Published - 4 Jul 2011 |
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Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
| Original language | English |
|---|---|
| Title of host publication | 9 th Annual International Conference on Marketing |
| Place of Publication | Athens, Greece |
| Publication status | Published - 4 Jul 2011 |