The Renaissance of Commandaria, Brand Building for Achieving Competitive Advantage

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publication8th CIRCLE (Centre for International Research in Consumers Location and their Environments) Conference
    Place of PublicationDubrovnik, Croatia
    Publication statusPublished - 27 Apr 2011

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