Original language | English |
---|---|
Title of host publication | 8th CIRCLE (Centre for International Research in Consumers Location and their Environments) Conference |
Place of Publication | Dubrovnik, Croatia |
Publication status | Published - 27 Apr 2011 |
The Renaissance of Commandaria, Brand Building for Achieving Competitive Advantage
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review