The Renaissance of Commandaria, Brand Building for Achieving Competitive Advantage

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	8th CIRCLE (Centre for International Research in Consumers Location and their Environments) Conference
Place of Publication	Dubrovnik, Croatia
Publication status	Published - 27 Apr 2011

Cite this

@inproceedings{65390dd3a11a472ebb6397fc0b66aaae,

title = "The Renaissance of Commandaria, Brand Building for Achieving Competitive Advantage",

author = "Demetris Vrontis and Alkis Thrassou",

year = "2011",

month = apr,

day = "27",

language = "English",

booktitle = "8th CIRCLE (Centre for International Research in Consumers Location and their Environments) Conference",

}