The rhetoric and practice of internal marketing within UK retail banking industry: An exploratory study

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the Academy of Marketing Annual Conference
Subtitle of host publication	Bridging the Divide: when theory meets practice
Publication status	Published - 2000
Event	Academy of Marketing Annual Conference: Bridging the Divide: when theory meets practice - Duration: 5 Jul 2000 → 7 Jul 2000

Conference	Academy of Marketing Annual Conference
Period	5/07/00 → 7/07/00

Cite this

@inproceedings{2b398595057146039460d300697d53f4,

title = "The rhetoric and practice of internal marketing within UK retail banking industry: An exploratory study",

author = "Ioanna Papasolomou and Tony Proctor",

year = "2000",

language = "English",

booktitle = "Proceedings of the Academy of Marketing Annual Conference",

note = "Academy of Marketing Annual Conference : Bridging the Divide: when theory meets practice ; Conference date: 05-07-2000 Through 07-07-2000",

}