The rhetoric or reality of marketing in the Cyprus retail-banking sector

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Original languageEnglish
    Title of host publicationThe Rhetoric and Reality of Marketing
    Subtitle of host publicationAn International Managerial Approach
    EditorsPhilip J. Kitchen
    Place of PublicationNew York
    PublisherPalgrave Macmillan
    Number of pages202
    ISBN (Print)0-333-98732-2
    Publication statusPublished - 2003

    Cite this