The rhetoric or reality of marketing in the Cyprus retail-banking sector

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	The Rhetoric and Reality of Marketing
Subtitle of host publication	An International Managerial Approach
Editors	Philip J. Kitchen
Place of Publication	New York
Publisher	Palgrave Macmillan
Pages	48-71
Number of pages	202
ISBN (Print)	0-333-98732-2
Publication status	Published - 2003

Cite this

@inbook{d25e7392cd8a4e218720b32221c30049,

title = "The rhetoric or reality of marketing in the Cyprus retail-banking sector",

author = "Ioanna Papasolomou",

year = "2003",

language = "English",

isbn = "0-333-98732-2",

pages = "48--71",

editor = "Kitchen, {Philip J.}",

booktitle = "The Rhetoric and Reality of Marketing",

publisher = "Palgrave Macmillan",

}