Original language | English |
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Journal | Revista Reuna |
Volume | 23. |
Issue number | 3 |
Publication status | Published - 2018 |
The sensorial Stimuli’s impact when purchasing feminine perfumes: the brand equity’s construction by the senses and emotions.
Rudiger Hans Kaufmann, Filho Gonzalves , J. Hollerbach
Research output: Contribution to journal › Article › peer-review