The sensorial Stimuli’s impact when purchasing feminine perfumes: the brand equity’s construction by the senses and emotions.

Rudiger Hans Kaufmann, Filho Gonzalves , J. Hollerbach

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish
    JournalRevista Reuna
    Volume23.
    Issue number3
    Publication statusPublished - 2018

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