| Original language | English |
|---|---|
| Pages (from-to) | 289-309 |
| Journal | The Marketing Review |
| Volume | 3 |
| Issue number | 3 |
| Publication status | Published - 2003 |
The Strategic Positioning of Coca-Cola in their Global Marketing Operation
Demetris Vrontis, I. Sharp
Research output: Contribution to journal › Article › peer-review