| Original language | English |
|---|---|
| Title of host publication | European Applied Research Conference (E ABR) |
| Place of Publication | Venice, Italy |
| Publication status | Published - 9 Jun 2003 |
The Strategic Positioning Of Coca-Cola In Their Global Marketing Operation
Demetris Vrontis, I. Sharp
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review