The Strategic Role of Interaction Quality in the Hair Care Industry: It’s Effect on Trust, Behavioral Loyalty and Cross-Selling

Myria Ioannou, Yioula Melanthiou

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 7th Euromed Conference of the Euromed Academy of Business
    EditorsDemetris Vrontis, Yaakov Weber, Evangelos Tsoukatos
    PublisherEuroMed Press
    Publication statusPublished - 2014
    Event7th Annual Conference of the EuroMed Academy of Business: The future of Entrepreneurship - Kristiansand, Norway
    Duration: 18 Sept 201419 Sept 2014


    Conference7th Annual Conference of the EuroMed Academy of Business

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