@inproceedings{e0564a2bdfb545019acdbde0a3c30b7f,
title = "The Strategic Role of Interaction Quality in the Hair Care Industry: It{\textquoteright}s Effect on Trust, Behavioral Loyalty and Cross-Selling",
author = "Myria Ioannou and Yioula Melanthiou",
year = "2014",
language = "English",
editor = "Demetris Vrontis and Yaakov Weber and Evangelos Tsoukatos",
booktitle = "Proceedings of the 7th Euromed Conference of the Euromed Academy of Business",
publisher = "EuroMed Press",
note = "7th Annual Conference of the EuroMed Academy of Business : The future of Entrepreneurship ; Conference date: 18-09-2014 Through 19-09-2014",
}