The Study of Factors and their relationships in Predicting Brand-Building Behaviors: A Case of an Indonesian FMCG Company

Rudiger Hans Kaufmann, Alvin Hadiono

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publication3rd EMRBI Conference
    Publication statusPublished - 2010

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