| Original language | English |
|---|---|
| Title of host publication | 3rd EMRBI Conference |
| Publication status | Published - 2010 |
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The Study of Factors and their relationships in Predicting Brand-Building Behaviors: A Case of an Indonesian FMCG Company
- Rudiger Hans Kaufmann
- , Alvin Hadiono
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review