The Success Factors of Mobile Marketing via Smartphones in Retail

Monaliz Amirkhanpour, Demetris Vrontis

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publication7th Academic International Conference on Business, Marketing and Management (AICBMM)
Place of Publication Oxford, United Kingdom
Pages26-27
Publication statusPublished - 2017

Cite this

Amirkhanpour, M., & Vrontis, D. (2017). The Success Factors of Mobile Marketing via Smartphones in Retail. In 7th Academic International Conference on Business, Marketing and Management (AICBMM) (pp. 26-27).