| Original language | English |
|---|---|
| Title of host publication | 7th Academic International Conference on Business, Marketing and Management (AICBMM) |
| Place of Publication | Oxford, United Kingdom |
| Pages | 26-27 |
| Publication status | Published - 2017 |
The Success Factors of Mobile Marketing via Smartphones in Retail
Monaliz Amirkhanpour, Demetris Vrontis
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review