Original language | English |
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Title of host publication | Marketing Planning: Analysis, Tactics and Strategy |
Place of Publication | UK |
Publisher | Foxwell and Davies |
Pages | 127-148 |
ISBN (Print) | 8884480078 |
Publication status | Published - 2003 |
The Tiara Paints Experience
Demetris Vrontis, Claudio Vignali, Barry Davies
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review