The Tiara Paints Experience

Demetris Vrontis, Claudio Vignali, Barry Davies

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Original languageEnglish
    Title of host publicationMarketing Planning: Analysis, Tactics and Strategy
    Place of PublicationUK
    PublisherFoxwell and Davies
    Pages127-148
    ISBN (Print)8884480078
    Publication statusPublished - 2003

    Cite this