The Tiara Paints Experience: The Italian Job

Demetris Vrontis, Claudio Vignali

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

    Original languageEnglish
    Title of host publicationStrategic Marketing and Retail Thought
    Place of PublicationUK
    PublisherFoxwell and Davies
    Pages369-394
    ISBN (Print)80025 75540
    Publication statusPublished - 2006

    Cite this