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The Tiara Paints Experience: The Italian Job

    • Manchester Metropolitan University
    • Leeds Beckett University
    • The University of Applied Science
    • University of Zagreb
    • University of Rome La Sapienza

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

    Original languageEnglish
    Title of host publicationStrategic Marketing and Retail Thought
    Place of PublicationUK
    PublisherFoxwell and Davies
    Pages369-394
    ISBN (Print)80025 75540
    Publication statusPublished - 2006

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