| Original language | English |
|---|---|
| Title of host publication | Strategic Marketing and Retail Thought |
| Place of Publication | UK |
| Publisher | Foxwell and Davies |
| Pages | 369-394 |
| ISBN (Print) | 80025 75540 |
| Publication status | Published - 2006 |
The Tiara Paints Experience: The Italian Job
- Demetris Vrontis
- , Claudio Vignali
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review