| Original language | English |
|---|---|
| Title of host publication | Marketing Planning: Analysis, Tactics and Strategy |
| Place of Publication | UK |
| Publisher | Foxwell and Davies |
| Pages | 127-148 |
| ISBN (Print) | 8884480078 |
| Publication status | Published - 2003 |
The Tiara Paints Experience
- Demetris Vrontis
- , Claudio Vignali
- , Barry Davies
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review