The Use of IMC and Social Media by Museums During the Economic Crisis in Greece: A Case Study of Museums

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 14th Annual Conference of the EuroMed Academy of Business (EMAB)
    EditorsDemetris Vrontis, Yaakov Weber, Evangelos Tsoukatos
    Place of PublicationMalta
    PublisherEuroMed Press
    Pages1614
    Publication statusPublished - 2018
    Event14th Annual Conference of the EuroMed Academy of Business - , Malta
    Duration: 12 Sept 201814 Sept 2018

    Conference

    Conference14th Annual Conference of the EuroMed Academy of Business
    Abbreviated titleEMAB
    Country/TerritoryMalta
    Period12/09/1814/09/18

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