The visual metaphor in magazine advertisements: A model of the process of perception and comprehension

Tony Proctor, Stella Proctor, Ioanna Papasolomou

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	New Trends in Advertising and Corporate Communication
Publication status	Published - 2004
Event	New Trends in Advertising and Corporate Communication - Porto, Portugal Duration: 18 May 2004 → 18 May 2004

Conference	New Trends in Advertising and Corporate Communication
Country/Territory	Portugal
City	Porto
Period	18/05/04 → 18/05/04

Cite this

@inproceedings{68b9d1bafa844cdaaf0ff3bf8d6aaf1b,

title = "The visual metaphor in magazine advertisements: A model of the process of perception and comprehension",

author = "Tony Proctor and Stella Proctor and Ioanna Papasolomou",

year = "2004",

language = "English",

booktitle = "New Trends in Advertising and Corporate Communication",

note = "New Trends in Advertising and Corporate Communication ; Conference date: 18-05-2004 Through 18-05-2004",

}