Towards a Marketing Communications Model for Small Political Parties – a Strategic Political Marketing Perspective for Developed Countries

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	14th International Conference on Corporate and Marketing Communications
Place of Publication	Nicosia, Cyprus
Publication status	Published - 23 Apr 2009

Cite this

@inproceedings{31a5ca256a054f5d9957fd79c35e7d72,

title = "Towards a Marketing Communications Model for Small Political Parties – a Strategic Political Marketing Perspective for Developed Countries",

author = "Demetris Vrontis and Alkis Thrassou",

year = "2009",

month = apr,

day = "23",

language = "English",

booktitle = "14th International Conference on Corporate and Marketing Communications",

}

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review