Towards a restructuration of the conventional SWOT analysis

Charis Vlados, Dimos Chatzinikolaou

Research output: Contribution to journalArticlepeer-review


Today, the use of SWOT analysis is increasingly popular for the strategic planning of businesses. However, we argue that a traditional and conventional way of approaching the SWOT analysis contains an interpretative mistargeting which, in the background, derives from the absence of a comprehensive evolutionary methodological framework. Therefore, a conventional SWOT analysis that articulates lists of strengths-weaknesses and opportunities-threats in an absolute and non-correlative way is probably inappropriate to give answers to the needs of strategic planning. In this direction, by also exploring elements from the criticism to the traditional SWOT analysis, we counter-propose a new conceptual framework that perceives SWOT analysis in a correlative and evolutionary way, for all the kinds of socioeconomic organisms.
Original languageEnglish
Pages (from-to)76-84
JournalBusiness and Management Studies
Issue number2
Publication statusPublished - 20 May 2019


  • conventional SWOT analysis
  • correlative/evolutionary SWOT analysis
  • strategic analysis/synthesis


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