@inproceedings{dcf9f44996fc475c8462ec9e47014586,
title = "Towards the Development of a CRM Success Index",
author = "Michael Christofi and Kaufmann, {Rudiger Hans}",
year = "2011",
language = "English",
isbn = "978-9963-711-01-7",
editor = "Demetris Vrontis and Yaakov Weber and Kaufmann, {Hans Ruediger} and Shlomo Tarba and Evangelos Tsoukatos",
booktitle = "Proceedings of 4th EMRBI Conference",
publisher = "EuroMed Press",
note = "4th Annual Conference of the EuroMed Academy of Business, Business Research Challenges in a Turbulent Era ; Conference date: 20-10-2011 Through 21-10-2011",
}