Towards the Development of a CRM Success Index

Michael Christofi, Rudiger Hans Kaufmann

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationProceedings of 4th EMRBI Conference
    EditorsDemetris Vrontis, Yaakov Weber, Hans Ruediger Kaufmann, Shlomo Tarba, Evangelos Tsoukatos
    PublisherEuroMed Press
    ISBN (Print)978-9963-711-01-7
    Publication statusPublished - 2011
    Event4th Annual Conference of the EuroMed Academy of Business, Business Research Challenges in a Turbulent Era - Creete, Greece
    Duration: 20 Oct 201121 Oct 2011

    Conference

    Conference4th Annual Conference of the EuroMed Academy of Business, Business Research Challenges in a Turbulent Era
    Country/TerritoryGreece
    CityCreete
    Period20/10/1121/10/11

    Cite this