@inproceedings{5a2c687a74d3456da1f6bcc01eefefe5,
title = "TV commercials: Are there personal and demographic differences for the effectiveness of this communication mean? An exploratory Research to measure TV advertising effectiveness based on Cyprus Realities",
author = "Marlen Demetriou and Theodora Varnakkidou",
year = "2009",
language = "English",
booktitle = "Proceedings of the 8th International Marketing Trends Conference",
note = "8th International Marketing Trends Conference ; Conference date: 15-01-2009 Through 17-01-2009",
}