TV commercials: Are there personal and demographic differences for the effectiveness of this communication mean? An exploratory Research to measure TV advertising effectiveness based on Cyprus Realities

Marlen Demetriou, Theodora Varnakkidou

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 8th International Marketing Trends Conference
    Publication statusPublished - 2009
    Event8th International Marketing Trends Conference - ESCP-EAP University, Paris, France
    Duration: 15 Jan 200917 Jan 2009

    Conference

    Conference8th International Marketing Trends Conference
    Country/TerritoryFrance
    CityParis
    Period15/01/0917/01/09

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