Original language | English |
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Pages (from-to) | 632-637(6) |
Journal | International Journal of Management Cases |
Volume | 10 |
Issue number | 3/4 |
Publication status | Published - 2008 |
TV Commercials: Is it a strong promotional tool for corporations? An exploratory research to measure TV advertising Effectiveness based on Cyprus Realities
Marlen Demetriou, Theodora Varnakkidou
Research output: Contribution to journal › Article › peer-review