TV Commercials: Is it a strong promotional tool for corporations? An exploratory research to measure TV advertising Effectiveness based on Cyprus Realities

Marlen Demetriou, Theodora Varnakkidou

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish
    Pages (from-to)632-637(6)
    JournalInternational Journal of Management Cases
    Volume10
    Issue number3/4
    Publication statusPublished - 2008

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