@inproceedings{51f1ddbbc56f4b58b36235df6ab607e8,
title = "TV Commercials: Is it a strong promotional tool for corporations? An exploratory research to measure TV advertising Effectiveness based on Cyprus Realities",
author = "Marlen Demetriou and Theodora Varnakkidou",
year = "2008",
language = "English",
booktitle = "Proceedings of the 5th Circle Conference on Consumer Behavior and Retailing Research",
note = "5th Circle Conference on Consumer Behavior and Retailing Research ; Conference date: 26-03-2008 Through 29-03-2008",
}