TV Commercials: Is it a strong promotional tool for corporations? An exploratory research to measure TV advertising Effectiveness based on Cyprus Realities

Marlen Demetriou; Theodora Varnakkidou

TV Commercials: Is it a strong promotional tool for corporations? An exploratory research to measure TV advertising Effectiveness based on Cyprus Realities

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	632-637(6)
Journal	International Journal of Management Cases
Volume	10
Issue number	3/4
Publication status	Published - 2008

Cite this

@article{1a26e4cba1994754a3e1a50df6b023ec,

title = "TV Commercials: Is it a strong promotional tool for corporations? An exploratory research to measure TV advertising Effectiveness based on Cyprus Realities",

author = "Marlen Demetriou and Theodora Varnakkidou",

year = "2008",

language = "English",

volume = "10",

pages = "632--637(6)",

journal = "International Journal of Management Cases",

issn = "1741-6264",

number = "3/4",

}

TY - JOUR

T1 - TV Commercials

T2 - Is it a strong promotional tool for corporations? An exploratory research to measure TV advertising Effectiveness based on Cyprus Realities

AU - Demetriou, Marlen

AU - Varnakkidou , Theodora

PY - 2008

Y1 - 2008

M3 - Article

SN - 1741-6264

VL - 10

SP - 632-637(6)

JO - International Journal of Management Cases

JF - International Journal of Management Cases

IS - 3/4

ER -