Understanding Students' Behaviour for Choice of Higher Education and its Influence on the Communication Efforts of Higher Education Institutions

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publication14th International Conference on Corporate and Marketing Communications
    Place of PublicationNicosia, Cyprus
    Publication statusPublished - 23 Apr 2009

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