Understanding Students' Behaviour for Choice of Higher Education and its Influence on the Communication Efforts of Higher Education Institutions

Demetris Vrontis; Yioula Melanthiou

Understanding Students' Behaviour for Choice of Higher Education and its Influence on the Communication Efforts of Higher Education Institutions

Demetris Vrontis
, Yioula Melanthiou

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	14th International Conference on Corporate and Marketing Communications
Place of Publication	Nicosia, Cyprus
Publication status	Published - 23 Apr 2009

Cite this

@inproceedings{be56e7670eaa4725ac7f8dad91b56b75,

title = "Understanding Students' Behaviour for Choice of Higher Education and its Influence on the Communication Efforts of Higher Education Institutions",

author = "Demetris Vrontis and Yioula Melanthiou",

year = "2009",

month = apr,

day = "23",

language = "English",

booktitle = "14th International Conference on Corporate and Marketing Communications",

}

Understanding Students' Behaviour for Choice of Higher Education and its Influence on the Communication Efforts of Higher Education Institutions. / Vrontis, Demetris; Melanthiou, Yioula.
14th International Conference on Corporate and Marketing Communications. Nicosia, Cyprus, 2009.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review