Understanding young cypriots smartphone apps utilization: Extend and frequency

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Abstract

    Smartphones have become an indispensable part of everyday life. With all of their advanced functionality today, smartphone-users can experience everything from surfing the web to watching movies to social media and gaming, resulting in a radical shift in behavior patterns, lifestyle and status. The current study aims to examine the structural relationship, behavior and preferences among young Cypriots in purchasing and using a smartphone as well as the extend/frequency of working with mobile apps. The foundation of this work uses quantitative research in the form of a survey using a structured questionnaire, with closed-ended questions. The results provide evidence that users do not fully utilize the capabilities and resources of these devices; they are more interested in the design, screen size and type of smartphones, while the main activities are internet related.

    Original languageEnglish
    Title of host publicationProceedings of 2014 International Conference on Interactive Mobile Communication Technologies and Learning, IMCL 2014
    PublisherInstitute of Electrical and Electronics Engineers Inc.
    Pages285-289
    Number of pages5
    ISBN (Electronic)9781479947423
    DOIs
    Publication statusPublished - 15 Jan 2015
    Event2014 International Conference on Interactive Mobile Communication Technologies and Learning, IMCL 2014 - Thessaloniki, Greece
    Duration: 13 Nov 201414 Nov 2014

    Other

    Other2014 International Conference on Interactive Mobile Communication Technologies and Learning, IMCL 2014
    Country/TerritoryGreece
    CityThessaloniki
    Period13/11/1414/11/14

    Keywords

    • internet enabled mobile devices
    • mobile apps
    • mobile industry
    • smartphones

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