Universal Recognition for the need of Marketing of Universities

Demetris Vrontis, Sam El Nemar

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Original languageEnglish
    Title of host publicationManagement Innovation and Entrepreneurship
    Subtitle of host publicationA Global Perspective
    EditorsDemetris Vrontis, Georgia Sakka, Monaliz Amirkhanpour
    PublisherCambridge Scholars
    Pages300-322
    ISBN (Print)978-1-4438-7464-9
    Publication statusPublished - 2015

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