Original language | English |
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Title of host publication | Management Innovation and Entrepreneurship |
Subtitle of host publication | A Global Perspective |
Editors | Demetris Vrontis, Georgia Sakka, Monaliz Amirkhanpour |
Publisher | Cambridge Scholars |
Pages | 300-322 |
ISBN (Print) | 978-1-4438-7464-9 |
Publication status | Published - 2015 |
Universal Recognition for the need of Marketing of Universities
Demetris Vrontis, Sam El Nemar
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review