| Original language | English |
|---|---|
| Title of host publication | Management Innovation and Entrepreneurship |
| Subtitle of host publication | A Global Perspective |
| Editors | Demetris Vrontis, Georgia Sakka, Monaliz Amirkhanpour |
| Publisher | Cambridge Scholars |
| Pages | 300-322 |
| ISBN (Print) | 978-1-4438-7464-9 |
| Publication status | Published - 2015 |
Universal Recognition for the need of Marketing of Universities
- Demetris Vrontis
- , Sam El Nemar
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review