University of Nicosia, Cyprus The power of social media as a marketing communication tool: The case of Cyprus

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 16th International Marketing Trends Conference
    Publication statusPublished - 2017
    Event16th International Marketing Trends Conference - Madrid, Spain
    Duration: 26 Jan 201728 Jan 2017

    Conference

    Conference16th International Marketing Trends Conference
    Country/TerritorySpain
    CityMadrid
    Period26/01/1728/01/17

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