Using eye tracking to understand the impact of cognitive abilities on search tasks

Efi A. Nisiforou, Eleni Michailidou, Andrew Laghos

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Nowadays, there is an increase of studies that examine individuals' cognitive characteristics in correlation to visual perception. The present study investigated the association between cognitive abilities and Web page complexity. Specifically, differences within simple, medium and complex Web pages were observed among the field dependent, independent and mixed cognitive groups via a task completion time with the use of the eye tracking technology. The results showed that task completion time is significantly different in medium and complex pages between the FD and FI users, while, in the simple pages, no statistical differences appeared. Furthermore, it was supported that users' FD-I cognitive construct style can be identified using innovative techniques like eye tracking studies by analyzing users' scan path and heat maps.

Original languageEnglish
Title of host publicationUniversal Access in Human-Computer Interaction
Subtitle of host publicationDesign for All and Accessibility Practice - 8th International Conference, UAHCI 2014, Held as Part of HCI International 2014, Proceedings
PublisherSpringer Verlag
Pages46-57
Number of pages12
EditionPART 4
ISBN (Print)9783319075082
DOIs
Publication statusPublished - 1 Jan 2014
Externally publishedYes
Event8th International Conference on Universal Access in Human-Computer Interaction, UAHCI 2014 - Held as Part of 16th International Conference on Human-Computer Interaction, HCI International 2014 - Heraklion, Greece
Duration: 22 Jun 201427 Jun 2014

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
NumberPART 4
Volume8516 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference8th International Conference on Universal Access in Human-Computer Interaction, UAHCI 2014 - Held as Part of 16th International Conference on Human-Computer Interaction, HCI International 2014
Country/TerritoryGreece
CityHeraklion
Period22/06/1427/06/14

Keywords

  • cognitive abilities
  • eye tracking
  • Field Dependent-Independent
  • ViCRAM algorithm
  • visual complexity

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