Using Internal Marketing to Ignite the Corporate Brand: the case of the UK Retail Bank Industry

Research output: Contribution to journal › Article › peer-review

Cite this

@article{c9e47e13589a40ea89a3fd5ccab5e7b6,

title = "Using Internal Marketing to Ignite the Corporate Brand: the case of the UK Retail Bank Industry",

author = "Demetris Vrontis and Ioanna Papasolomou",

year = "2006",

language = "English",

volume = "14",

pages = "177--195",

journal = "Journal of Brand Management",

issn = "1350-231X",

publisher = "Palgrave Macmillan Ltd.",

number = "1/2",

}