Skip to main navigation Skip to search Skip to main content

Value based marketing: Examining the role of leadership support in promoting neuromarketing

  • Indian Institute of Technology Kharagpur
  • Indian Institute of Management Ranchi
  • S P Jain School of Global Management, Dubai

Research output: Contribution to journal › Article › peer-review

Fingerprint

Dive into the research topics of 'Value based marketing: Examining the role of leadership support in promoting neuromarketing'. Together they form a unique fingerprint.
Sort by

Keyphrases

Economics, Econometrics and Finance