Virtual Reality for Simulation and Evaluation: Technology Acceptance Models for Automotive Consumer Electronics

Vassilis Charissis, Kweku F. Bram-Larbi, Ramesh Lagoo, Shu Wang, Soheeb Khan, Samar Altarteer, David K. Harrison, Dimitris Drikakis

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review


    The design, development and evaluation of consumer electronics pose many challenges in the transition from initial concept to final product market release. In the automotive sector, in particular, due to the nature of these devices and to alleviate users’ safety concerns, the evaluation of such devices could be primarily performed in simulated and virtual environments. Device functionality can be evaluated objectively by measurement of user performance indicators. User acceptance of these technologies and attitude towards future use is, however, more difficult to formally access, but is considered as important a determinant of the success or failure of a product. The paper presents the virtual simulation requirements of two prototype AR HUD systems and two variations of Technology Acceptance Models (TAM) designed exclusively for their evaluation. The reasoning behind virtual simulations and utilisation of TAM variants in accessing and predicting user experience outcomes and intentions is discussed. In conclusion, a future plan for examining further the virtual simulation environments and additional TAM structures is proposed.

    Original languageEnglish
    Title of host publicationHCI International 2021 - Late Breaking Papers
    Subtitle of host publicationMultimodality, eXtended Reality, and Artificial Intelligence - 23rd HCI International Conference, HCII 2021, Proceedings
    EditorsConstantine Stephanidis, Masaaki Kurosu, Jessie Y.C. Chen, Gino Fragomeni, Norbert Streitz, Shin’ichi Konomi, Helmut Degen, Stavroula Ntoa
    PublisherSpringer Science and Business Media Deutschland GmbH
    Number of pages16
    ISBN (Print)9783030909628
    Publication statusPublished - 2021
    Event23rd International Conference on Human-Computer Interaction, HCII 2021 - Virtual, Online
    Duration: 24 Jul 202129 Jul 2021

    Publication series

    NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
    Volume13095 LNCS
    ISSN (Print)0302-9743
    ISSN (Electronic)1611-3349


    Conference23rd International Conference on Human-Computer Interaction, HCII 2021
    CityVirtual, Online


    • Augmented Reality
    • Collision avoidance
    • Head-Up Display
    • Simulation
    • Smart Cities
    • Technology Acceptance Model
    • Virtual Reality


    Dive into the research topics of 'Virtual Reality for Simulation and Evaluation: Technology Acceptance Models for Automotive Consumer Electronics'. Together they form a unique fingerprint.

    Cite this