Warner EMI Music. Strategic development for the first decade of the new millennium

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    This case has been compiled to put forward the author’s suggestions for future strategic development open to Warner EMI Music as they develop during the 1st Decade of the 21st Century. The case is divided into four main sections. Section one is concerned with an environmental scanning including an analysis of Porters’ Value Chain and Five Forces models. This section identifies the key strategic issues for the new company and industry and provides an overview of their internal strengths and weaknesses and external opportunities and threats. Section two provides meaningful recommendations, strategic directions and methods to Warner EMI Music for the key strategies to be followed in the first decade of the new millennium. This is undertaken by utilising a number of respected strategic models including the Ansoff’s Matrix, Johnson and Scholes’ directions for strategic development and development strategies, and Porters’ three generic strategies. Section three deals with the cultural organisational issues that have risen by the formation of the new company and section four examines whether the proposed strategy is feasible, suitable and acceptable to be used by Warner EMI Music.

    Original languageEnglish
    Pages (from-to)67-77
    Number of pages11
    JournalInnovative Marketing
    Issue number1
    Publication statusPublished - 2006


    • Culture
    • EMI
    • Situation Analysis
    • Strategy
    • Time Warner


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