Website development as a means of communication: a case study for the Kolossi Grand Hotel, Cyprus

Despo Ktoridou, E. N. Roussakis

    Research output: Contribution to journalArticlepeer-review

    1 Citation (Scopus)

    Abstract

    The case explores the use of internet technology as a marketing communication tool by the new management team of a medium sized hotel in Cyprus. The issues raised are typical of internet promotion in the hotel industry. The objective of the case is to acquaint the student with considerations that benefit businesses and marketers in the design, development, implementation and evaluation of a successful website, to be used as an effective online marketing communication tool.

    Original languageEnglish
    Pages (from-to)381-389
    Number of pages9
    JournalJournal for Global Business Advancement
    Volume1
    Issue number4
    DOIs
    Publication statusPublished - 2008

    Keywords

    • diversification
    • e-promotion
    • holding company
    • marketing communications
    • subsidiaries
    • website design

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