Website development as a means of communication: a case study for the Kolossi Grand Hotel, Cyprus

Despo Ktoridou, E. N. Roussakis

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

The case explores the use of internet technology as a marketing communication tool by the new management team of a medium sized hotel in Cyprus. The issues raised are typical of internet promotion in the hotel industry. The objective of the case is to acquaint the student with considerations that benefit businesses and marketers in the design, development, implementation and evaluation of a successful website, to be used as an effective online marketing communication tool.

Original languageEnglish
Pages (from-to)381-389
Number of pages9
JournalJournal for Global Business Advancement
Volume1
Issue number4
DOIs
Publication statusPublished - 2008

Keywords

  • diversification
  • e-promotion
  • holding company
  • marketing communications
  • subsidiaries
  • website design

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